We all know the importance of being authentic and genuine when it comes to having a successful business. However our ability to be authentic is even more important in the realm of life coaching when your clients are choosing to work with YOU as their coach. But what does being ‘authentic’ really mean?  The word has certainly taken on a life of it’s own. We see and hear it everywhere which can leave us questioning: Am I being my true, authentic self?   On one hand we want people to know how well we can support them as coaches – we’re professional and courteous, but there’s also the very human side to us that still has bad days and struggles and even has a wicked sense of humour. Without fully realising, there are times when we’ve probably dulled down parts of ourselves or even enhanced certain aspects of our personality…
(c) Beautiful You – Coaching Academy – Read entire story here.