Philadelphia Inquirer reporter Mike Newall says the beverage industry is spending a lot of money (“flowing like a Big Gulp”) to defeat the City Council’s soda tax initiative—$2.6 million so far (but see footnote below). Here’s the catch – this time around, the beverage barons only have to win over City Council. There are 17 Council members, so that comes out to about $152,000 in ad dollars each. Philadelphia is a battleground Big Soda cannot afford to lose. The soda industry spent more than $10 million to fight soda tax measures in San Francisco (the industry succeeded) and in Berkeley (the industry lost—76{7920e18cf5186565893a18d1f69fa52bf2806dc683a7bfcea51d671d2f7d8125} of voters were for the tax). But what I really want to know is how much the soda industry …